It’s that time of the year again, when commercials produced for the big game have started to hit the internet. That also means that Star Wars fans have to withstand yet another year of irresponsible sites falsely claiming that Disney will advertise the new Star Wars movie at the Super Bowl.
There are already multiple videos on YouTube telling people to expect a teaser at the big game, but this isn’t based in reality. It’s just lies to increase their video views. And it’s something that has happened almost every single year since Disney bought Lucasfilm in 2012.
Before the 2013 game people claimed Disney would do a Episode VII “announcement” teaser. It didn’t happen. Then before the 2014 game they claimed we’d get a teaser announcing the cast. Of course that didn’t happen and we didn’t see the cast announcement for a couple of months. In 2015 people claimed we’d get a longer teaser with a glimpse of the “big three”. As everyone knows the next teaser hit at Celebration that April. Jump forward to 2016 and people were sure Disney would reveal Rogue One during the big game, when again we didn’t see anything until April after The Force Awakens hit Blu-Ray.
There’s a good reason why Disney doesn’t put Star Wars teasers during the Super Bowl: it’s extremely expensive to do so. With most thirty second spots during the big game going for upwards of $4 million, Disney doesn’t need to spend that kind of money to advertise Star Wars when they can do it at their own event and get even more attention to it. Also, if Disney were to spend that kind of money on the big game, it’d be for a movie coming out in the summer such as Pirates of the Caribbean: Dead Men Tell No Tales; a movie that many people still don’t know is coming out.
If the person who runs the movie studio that is making Star Wars Episode VIII says you won’t see anything from the movie until Spring, that means you won’t be seeing anything at the Super Bowl this year.
Expect the first teaser to hit the first day of Star Wars Celebration Orlando on April 13th.