Star Wars is No Longer Rare or \’Special\’



Growing up in the 80s the Star Wars Trilogy took on a mythical status. It was called by many the “Holy Trilogy” as it was something so much better than any other movie released during that time. And in an era of the Indiana Jones movies, E.T., and Tron; that was something special. Star Wars fans will remember the dark times between the 10th anniversary in 1987 and the Special Editions. We only had the West End Games RPGs and some EU novels to satisfy our desire for more Star Wars.

Star Wars was becoming something that was rare and special. Something that only happened once a generation. The Prequels from 1999-2005 only reinforced that feeling among Star Wars fans. Some developed an opinion that Star Wars should remain rare and elusive. Something that only came around every twenty years to inspire a new generation of fans.

But that’s not what Star Wars is as the franchise heads into its 40th anniversary next year.

This past weekend was the anniversary of Disney purchasing Lucasfilm. A day that both alienated some fans and breathed new life into others. That was the day when people learned there would be new Star Wars movies made. The Walt Disney Company spent $4.2 billion on Lucasfilm, and they didn’t do that to make one trilogy of movies and then sit on the franchise for twenty years. We’re going to get new Star Wars movies every year for the rest of our lives.

That removes the rarity of Star Wars. Much like Marvel after Disney purchased them in 2009, Star Wars movies are going to become a normal yearly thing. They aren’t really going to be the huge earth-shattering events that The Phantom Menace and The Force Awakens were. Those two movies marked the return of the franchise after being dormant, and as such were huge events that people structured their daily lives around.

That doesn’t happen with the two Marvel movies out every year. For most people, including theaters, they’re just another movie release. They’re still huge for the box office, and tentpole events for the summer or fall when they’re released, but they aren’t the once-in-a-lifetime touchstones that the first Star Wars Prequel or Star Wars Sequel were.

There are fans who have a hard time letting Star Wars go into the realm of just being another big movie release and not a life-changing event. They want Rogue One to have that type of hype. The Force Awakens had its advanced tickets go on sale two months in advance because that movie was the event of a lifetime. Not only was it the first Star Wars movie produced by Disney-owned Lucasfilm, it was the sequel to Return of the Jedi and the first Star Wars movie in a decade.

Traditionally most normal event movies see their tickets go on sale about thirty days (or a little less) out. As of right now Rogue One tickets aren’t on sale and people are going through panic attacks because they don’t yet have their tickets. While Episode VIII may be an exception and tickets may go on sale earlier for that, fans should start to become accustomed to Star Wars movies being a yearly thing and not treated any differently than a big Marvel film.

As crazy as it sounds, Star Wars movies are going to become routine. Just like there are great Marvel movies and some that aren’t so good, the same thing is going to happen with Star Wars. Fans are just going to have to adjust to the new normal of Star Wars movies being things that are always there. The upside to this is we’ll never have to go through a dry spell as the time before the Special Editions or the time after Revenge of the Sith. That means it’s the best time ever to be a Star Wars fan.