Over the weekend, Blu-Ray.com posted an April 5th release date for the Blu-Ray of The Force Awakens. Aside from an “Ultraviolet” listing on the disc (which Disney doesn’t support) the listing seemed very legit as that date matches up with a new wave of tie-in books that are also scheduled to be released around that time. If they are releasing a bunch of new merchandise for The Force Awakens the first week of April, it makes a lot of sense for it to coincide with the release of the Blu-Ray.
This morning, Blu-Ray.com has removed the release date (and the Ultraviolet part of the listing) and replaced it with “No Release Date”.
If you’re unfamiliar with that site, they are among the absolute most reliable when it comes to release information for upcoming Blu-Ray discs. If they posted that The Force Awakens would be released on Blu-Ray on April 5th, then they had some pretty solid information to go off of. For them to remove the date means that they were likely contacted by someone who didn’t want that information out before a carefully constructed marketing campaign could begin.
It’s happened before with the Force Friday merchandise, where fans were threatened for posting pictures of product on the shelves early, and it’s happened since then where a fan posted an photo of a new Rey action figure (that they bought at Walmart) on Facebook and had DMCA invoked against them to censor their photo.
That’s just the world fan sites live in now. Companies want to control the message on their marketing plans so much that they’ll go to any length to silence and censor fans who are talking about things they found out before that plan gets underway.
Even with Blu-Ray.com pulling the release date for The Force Awakens Blu-Ray all of the evidence is pointing to an early April release date. Otherwise they’ll be releasing a whole bunch of new books and toys based on the movie for no real reason, especially since it’ll be out of theaters by then…