Speaking to the Toronto Sun, Spider-Man producer at Sony Avi Arad explained the only way he’d allow Spidey to cross-over with The Avengers is if it were a Spider-Man movie as he’s the center of the Marvel Universe:
â€œBut if we want to do that, the crossovers, it has to be a story that is absolutely centered on Spider-Man. We cannot be second banana to anything out there. Because this is the king. This is the one that influenced young people from birth.
â€œIâ€™m not preaching, but Spider-Man, Peter Parker, who is in all of us, is too important to go in and use it as a sidepiece for corporate purposes. The studio may disagree with me, some fans may disagree with me. I donâ€™t care.â€
This has to be a case of Sony trying to live out an internet meme in real life. Otherwise there’s no way they can seriously thing Spider-Man is bigger than the other Marvel properties…especially since the worldwide box office of Marvel Studios’ movies is nearly double that of Sony’s Spider-Man films…